At UM our approach to communications strategy is driven by insights built on comprehensive research and combined with our sophisticated strategic tool that offers our clients excellence in implementation.

At the heart of all our work for our clients is our infinity loop planning process. This guides our team in balancing the need for forward looking, strategic direction and innovation with excellent day to day delivery. This process involves analysing and optimizing media platforms and identifying strategic opportunities that will be used to our clients advantage.

Our buying team are industry specialists who work with vendors to drive the market. Our thorough-bred negotiators recognize deal structures and enter into multi-year partnerships. The key driver for the team is to add Value to client and long term partnerships with suppliers.

This is integrated within all our media & communications plans. Leveraging on programmatic digital solution we deliver highest performing campaigns for our brands.

Utilizing market intelligence data and reports from industry research projects and UM proprietary research and tools, we gather fresh insights into our clients businesses, target markets, and consumer’s media consumption patterns to create moments that matter and drive a competitive advantage for our clients.